A curated collection of my work exploring the intersection of fashion, business, and creativity. Through market research, trend forecasting, merchandising strategies, and brand analysis, these projects reflect my passion for understanding the evolving fashion landscape and transforming industry insights into innovative ideas. Each presentation highlights my approach to combining analytical thinking with creative storytelling to explore the future of fashion.
Research and Insights
Trend Forcasting
This trend forecasting report explores how social, technological, economic, environmental, and political shifts are reshaping consumer behavior and influencing the future of fashion. Through STEEP analysis, the research identifies an emerging cultural trend, The Search for Certainty, highlighting consumers’ growing desire for trust, stability, transparency, and control in an increasingly unpredictable world.
Fashion scholarship fund Case Study
My FSF case study, GUCCI FIRST, focuses on U.S. Gen Z luxury aspirants who are highly engaged with luxury fashion but have not yet become direct luxury clients. The concept uses Gucci’s existing products and clienteling services to turn a first direct purchase into a gateway to the House through personalized discovery, cultural access, styling, recognition, and a 12-month GUCCI FIRST PASS designed to build long-term loyalty.
Prada Case Study
This group project explores Prada’s Men’s Ready-to-Wear market through an in-depth analysis of brand positioning, consumer behavior, competitive strategies, and emerging industry trends. Combining market research with merchandising insights, the project identifies opportunities for Prada to strengthen its U.S. presence through strategic product assortments, digital innovation, and an elevated luxury retail experience.
Counterfeit Market Report
This market report explores the growing impact of counterfeit goods on the luxury fashion industry, examining economic losses, brand integrity, and consumer trust. Through an in-depth analysis of Louis Vuitton’s $584 million counterfeit lawsuit, the report highlights the importance of intellectual property protection and its implications for the future of fashion merchandising.
Fabric Fact File
Fabric Fact File is an exploration of textiles, examining their composition, unique characteristics, construction, and applications within the fashion industry. Through curated runway imagery and detailed fabric research, this swatch book highlights the relationship between materiality, functionality, and creative design.
Fabric Fact File 2
This textile research project explores natural, synthetic, artificial, and sustainable fibers, examining their technical properties, environmental impacts, and roles within the fashion industry. Through detailed material analysis and research into sustainability-focused brands, the report highlights the importance of responsible textile sourcing and innovation in shaping a more sustainable future for fashion.
