Creative Direction
As a creative director, I specialize in crafting visually compelling photoshoots and mock editorials and alchemize the unexpected into bold spectacles of beauty. From concept development to final execution, my work is driven by mood, narrative, and intentional design. Each shoot is a curated experience—balancing style, emotion, and brand identity to bring ideas to life in bold, cinematic form.
BETSEY JOHNSON
The raw, the messy, the absurd. This campaign draws inspiration from the brands celebration of over the top embellishes while also reimaging the playful, whimsical sihlouettes. We showcase that fashion can be fun, creating ourselves to be the wild child that paints the town pink!
GUCCI
Through a dramatic turn of events, and a destruction of law, this campaign for Gucci, explores todays political state of mind and how there is no trouble when wearing Gucci, and instead, you are guilty for it. This campaign consists of 4 models stealing Gucci products and getting caught, but the symbolic smirk at the end captures the essence of class with guilt.
